Privacy Policy

01 Who this policy covers

Wholdiret is used by two groups: distributors, wholesalers, stockists and manufacturers who hold an account (“distributors”), and the retailers they invite to order from them (“retailers”).

For retailer data, the distributor decides what is collected and why, and we process it on the distributor’s behalf. For distributor account data and visitors to this website, we decide how it is used, as described here.

02 What we collect

• Account details: name, business name, work email, role and city you give us when you sign up or contact support.
• Business data you upload: catalog items, pack sizes, prices, price lists, schemes, credit limits, invoices and outstanding.
• Retailer data added by distributors: shop name, contact person, mobile number, address, assigned price list, credit limit and order history.
• Order messages: the text, voice notes and images retailers send on WhatsApp to place orders.
• Payment records: amount, status and reference numbers returned by payment partners. We do not store card numbers or UPI PINs.
• Technical data: device type, browser, IP address and app usage logs used to keep the service secure and working.

03 How we use it

• To run the ordering app, WhatsApp ordering, credit checks, schemes, reorder nudges and collections for the distributor.
• To turn retailer messages into draft orders and send them back for confirmation.
• To calculate reorder nudges from a retailer’s own order history with that distributor.
• To send account, login, billing and service messages.
• To find and fix faults, prevent misuse and keep accounts secure.

04 Data stays with each distributor

Each distributor’s catalog, prices, retailer list, credit data and orders are kept separate. They are never shown to another distributor, never pooled into a shared retailer list, and never used to price or target for anyone else.

Where the same retailer orders from two distributors on Wholdiret, each distributor sees only the orders placed with them.

05 AI processing

AI models are used to read order messages, match them to catalog items and work out reorder timing. Messages are processed only to provide these features to the distributor who received them.

Retailer messages and distributor data are not sold, and are not used to train models offered to other businesses.

06 Who we share it with

We share data only with service providers who help us run Wholdiret, under contracts that limit their use of it:

• Cloud hosting and storage providers.
• WhatsApp Business Platform providers, to send and receive order messages.
• Licensed payment partners, to process retailer payments to the distributor’s account.
• Email and SMS providers, for login and service messages.

07 Security

Data is encrypted in transit and at rest. Access inside each account is controlled by roles the distributor sets, and access by our staff is limited to support and maintenance, and logged.

08 How long we keep data

We keep account and business data while the account is active. After an account is closed, data is available for export for 60 days and then deleted, except records we must keep for tax or legal reasons.

09 Your choices and rights

• Distributors can export or delete their catalog, retailer and order data from the account at any time.
• Retailers who want to see, correct or delete their data should contact the distributor they order from. We help distributors respond.
• Anyone can ask us about the personal data we hold about them through the contact support page.
• Retailers can mute reorder nudges and promotional messages at any time.

10 Cookies

This website uses only the cookies needed for it to work, such as the session used by the sign-up and contact form checks. We do not use advertising cookies.

11 Changes and contact

If we make a material change to this policy, we will tell account holders by email before it takes effect. Questions about privacy can be sent through the contact support page.